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About Us

Eye on Asia has been providing the UK with the biggest range of Japanese anime and manga themed figures and toys for over a decade. We offer our customers in the UK the opportunity to get the anime goodies that they have always wanted at a very competitive price (consistently the cheapest in the UK) with no hidden fees or charges that often happen with importing from other countries.

At Eye on Asia we stock PVC Figures, Nendoroids, Figma, Gundam Model Kits. Robot Spirits, SH Figuarts, Macross Model Kits and much much more! We are also an official Good Smile Company Partnershop.

Established in 2007 we are one of the longest running specialist retailers in the UK and with a dedicated staff, who are also fans of all things Japanese, we have a considerable wealth of knowledge and experience of the products that we sell. To us this is not just a fad or even a hobby… It’s a way of life.

Because we have been around for a while you can rest assured and buy with confidence knowing that you are in safe hands, and if for any reason things do not go according to plan we are happy to offer you a full money back guarantee. Our experience in the industry has helped us establish long term working relationships with many of the largest official distributors and manufacturers from around the world. All our products are 100% officially licensed, we would never lower ourselves to selling dodgy inferior quality products to our customers, we pride ourselves and respect our customers more than that, unlike some other online sites that you might find around the web.


Since day one we have always aimed to provide:

  • Excellent Customer Service
  • Wide selection of merchandise
  • Speedy Delivery
  • The most competitive prices in the UK


We offer a comprehensive customer support, no matter your problem we are here to help whether getting in touch with us via our website or social media we want to help you as fully and speedily as possible.

Our extensive range of products is always growing. It might be that we source a new manufacturer or an entirely new line of products, we want to give you the choice to find what might not be available on other websites.

99% of all orders are dispatched with 24-48 hours of you ordering them. And it’s not just that we send them out quick, every order is carefully packed with premium quality boxes and packing materials to ensure that orders arrive not only fast but safely. What’s more is that we offer all this and still have a FREE UK shipping option as well as a paid courier option.

In the currently global economy things are always changing, not least the exchange rates, these can cause huge fluctuations in item prices on the wholesale market but because of our global network of distributors we are able to source our products at the best prices possible. We don’t keep these lower prices and larger margins to ourselves, instead we pass them on to our customers, offering you the lowest prices possible for the services that we offer. What’s more is that we are one of the few retailers that do not require you to pay in full up front for pre-orders, all we ask is that you pay at least 10% of it’s price as a deposit, we will only ask you to pay the rest when it is due to be dispatched.


We believe that we still maintain the same values to this day as what we have done for over the last decade but don’t just take our word for it, why not give us a try for yourself.

To get you started we offer you 5% discount off your first order and once that is dispatched we will give you a percentage of the order price (usually 3%) straight back to your E-wallet to use on your next order or save up.